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Nike and Concepts are joining forces to reimagine the Nike Air Max 1. Departing from their usual Nike SB or Kyrie collabs, the upcoming project will mark the first time the two brands have done an Air Max 1, and early signs are pointing to it being legendary.
Taking the kitchen sink approach, the upper of the Concepts x Nike AM 1 combines washed denim, two-toned paisley printed canvas, abstract tribal print and even giraffe print Bovine fur. Hints of corduroy surround the sneaker's aqua blue eyestays and carry over a red corduroy lined sockliner. Moving on down the silhouette is a rubber sail speckled upper equipped with an Air Unit juxtaposed by a tan outsole. Branding is on full display on the tag that sits atop the red crushed velvet tongue, flower power Nike Check, and unfinished Nike Air sewn into the sneaker's heel tab. A Concepts branded guitar pick hangtag and special co-branded packaging put the finishing touches on this over-the-top Air Max 1 collaboration.
Expected to release in 2022, the Concepts x Nike Air Max 1 will release via Concepts and Nike. For updates on this and other upcoming Nike Air Max releases, follow us on Twitter and download the app.
UPDATE 03/01/22: Concepts has announced an official release date for their Nike Air Max 1 "Mellow." Its set to drop on March 5th, 2022 exclusively through Concepts.
UPDATE 02/24/22: Official images of the Concepts x Nike Air Max 1 "Olive Canvas" can be seen below.
UPDATE 01/23/22: Yet another colorway of the Concepts x Nike Air Max 1 has been teased by Concept's General Manager, Deon Point.
UPDATE 01/17/22: A second Concepts x Nike Air Max 1 has surfaced. Unlike the previous iteration, paisley is less omnipresent on this pair and is replacing it with a camouflage pattern. The sneaker will arrive in special packaging and feature the same Concepts branded guitar pick hangtag seen on the previous pair, only this time the pick is reflective silver. No release date has been set, but both pairs are expected to release soon.
Concepts x Nike Air Max 1
Color: Multi-Color/Sail
Style Code: DN1803-900
Release Date: 2022
Price: $160
Images via kangofmemphis









Concepts x Nike Air Max 1 "Wild Violet"
Color: Wild Violet/Multi-Color Sail
Style Code: DN1803-500
Release Date: 2022
Price: $160
Images via kangofmemphis









Concepts x Nike Air Max 1 "Mellow"
Color: Olive Canvas/Multi-Color-Sail
Style Code: DN1803-300
Release Date: 03/05/2022
Price: $160
Images via Nike















Image via Deon Point
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